I’m finally ready to admit summer is donezo.
The trees are ablaze, nights temps are atumblin’ into the 30s and nobody can seem to STFU about pumpkin flavored everything. I’ll admit I’m like every basic broad in that I am obsessed with fall. It’s the best time of year in Minnesota– no bugs, beautiful colors, and fashion is all about sweaters/scarves/boots combos. This time of year makes me simultaneously want to get outside and do stuff (cause winter is coming!) and prepare my house and self for the next six month (cause winter is coming!).
So with that in mind, here’s the stuff I can’t stop thinking about.
Essentially, J.Crew bought the rights to the Madewell’s name and logo– a workwear company founded in 1937. The article intended to expose the fakey-fake of this “heritage” brand. J.Crew is using another entity’s story as their own.
I expected to agree with the piece. I didn’t.
Madewell’s former iteration lost touch with the market’s trends/needs and shuttered. Nearly two decades later, J.Crew made the brand relevant again. I don’t know how they secured the brand and logo, but they saw value in it and did it.
It’s not unlike selling a property that’s been in the family for generations.
Maybe it’s a cabin that’s too much work, too expensive or simply impractical to own. The property is sold and new owners take over…. and they change everything and it breaks your heart. Those emotions are totally understandable and normal.
But the fact of the matter is, you gave it up. Someone else saw potential in something you’d let go. They made it their own. It happens. Am I way off the mark here?
I understand current Madewell has nothing to do with the one founded in 1937 (a lot of brands do this… pssst Abercrombie & Fitch), but I think it’s fine to build something new out of something old. I never assumed Madewell as it stands today has much to do with whatever they were doing in 1937; I mean, an alleged 80-year-old store just appearing out of nowhere in every American mall selling stylish womens clothing? C’mon, we all know that reeks of something fishy. They’re making beautiful clothes that are in the spirit of the original company’s workwear. I’m okay with that.
Especially ’cause I want all of their clothes in my closet.
2. This Box of Crackers from Trader Joe’s.
I bought these for my future sister-in-law’s bachelorette party. We had so many other snacks that we never even opened them. I did, however, open them when I got home from the party and basically ate 80 percent of the box. I am so over the pumpkin flavored everything (it has jumped the shark!), but I can’t stop and won’t stop eating these. UGH.
3. Voluspa Candles
As the temperatures dip, I’m obsessed with finding ways to make our place cozier. A Voluspa candle is easily my number one pick (well, after having the hubs bring our AC window units to the basement, but who wants to read about that?!). My future sister-in-law Shari introduced me to these a few year ago and I am hooked.
They don’t come cheap ($26.95, to be exact), but they smell amazing, look gorgeous in your house and make a home cozier than drinking a pumpkin spiced latte while wearing Uggs, leggings and a comfy sweater while cuddling with a cat and watching The Bachelor. Not that I would know, because I have never done that.
What’s your biggest fall obsession?
And P.S. to further fuel your fall obsession, here’s a post about one of the scariest things I did last October.